Omar Afridi for Men

Omar Afridi, a London-based menswear brand founded by Hayate Ichimori and Jun Kikuta, defines its unique style as "Primitive Mode," a fusion of primitive creativity and modern sophistication. With production spanning Japan, the United Kingdom, and other European countries, Omar meticulously selects and commissions quality fabrics globally. Rooted in the concept of "Human striving and Achievement," the brand thrives on the clash and synergy of diverse perspectives, creating seasonal collections that embody coexistence between people and clothing. Their designs, ranging from shirts to jackets and denim, intricately weave elegance and playfulness, showcasing a commitment to craftsmanship and material relationships.