LU'U DAN for Men

Founded in 2021 by designer Hung La, LỰU ĐẠN is deeply rooted in the nuances of Asian identity and its evolution. The name LỰU ĐẠN, borrowed from La's native Vietnamese, combines words for "pomegranate" and "bullet," forming a colloquial term for a "dangerous man." The label brings visibility and depth to Asian identity while respecting heritage and the sacrifices of past generations. It celebrates new legacies, free from stereotypes and expectations. LỰU ĐẠN employs rich color palettes, evocative prints, and bold silhouettes, weaving modernity into tradition.