OUDE WAAG for Women

Established in 2017, Shanghai-based label OUDE WAAG is quickly recognized as an emerging force in the realm of Chinese luxury fashion. Creative Director Jingwei Yin poetically likens the brand to a personal diary, an ever-evolving chronicle of human experiences, enriched by fleeting, abstract moments of emotion and intimacy. OUDE WAAG's aesthetic is distinguished by its intellectual and empathetic exploration of the interplay between the mind, attire, and the human form. Yin's affinity for the understated and often overlooked wellsprings of beauty is elevated through his precision cutting, graceful drapery, innovative textile choices, and a keen, meticulous eye for the minutest of details.